To wrap or not to wrap

With a full vehicle wraps costing around $3000 and even a partial wrap being almost $2000, it is one of the largest investments a company has the decision of making. Although, I have always said, "It's not what it cost, it's what it is worth".

A study done by a mortgage company that was trying to determine if they should invest in vehicle wraps found that on average, a fully wrapped vehicle was generating an additional 100k in yearly sales compared to a plain vehicle. The cost of the wrap amortised over 4 years was $700 per year on average. They suggested all agents invest in a vehicle wrap, and even offered to subsidize the investment.

It has also been found that a small company with a few wrapped vans will often appear larger than competitors with just lettered vehicles.

A properly wrapped vehicle will outlast any lease term if taken care of and will leave the vehicle mark free upon lease return.